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It is not enough to have a good project or innovative technology to ensure the success of a business. Entrepreneurs also need funds to turn their idea into a marketable product or service and grow their businesses.

However, despite the availability of funds from financial institutions, access to finance is still seen as a major obstacle to entrepreneurship in Africa.

This 3-day training will allow participants to design their business plan in the optimal way to secure funding for their project. The training will also combine capacity building and business meetings with investors based in Europe.

Module 1 will consist of two parts:

1. Why and when to produce a business plan?

- Reasons why one should elaborate a business plan
- The entrepreneurial approach
- Defining a business plan
- When to produce a business plan ?

2. Detailed content of a business plan

- Structure of a business plan
- Management
- Entrepreneur’s background
- Opportunity (market/sector)
- PESTEL analysis and Porter model
- SWOT analysis
- Strategy, business model, action plan
- Commercial strategy (marketing mix, sales targets)
- Production
- Research & Development
- Administrative and financial management, human resources
- 9 steps of a financial plan
- Action plan equilibrium
- Income statement
- Treasury
- Financing plan

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We seek to empower the spirit of entrepreneurship in Africa

  • Facilitate access to finance
  • Connect businesses horizontally and vertically
  • Create an exchange of know-how
  • Engage the relevant Public-Private dialogue
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